WORKFORIT Apparel shows pride for skilled labor jobs
Being in skilled labor shouldn’t be frowned on, it is a valid career option and Ryan Fusco, founder of brand WORKFORIT Apparel shows pride for those kinds of jobs. After choosing to learn a trade instead of going to college, he learned that he loves active work and a lot of other people do as well. Through his brand and his YouTube Channel, he is helping others see the value of manual work and show it as a viable option for a career.
“I built WORKFORIT with $250 and continued to reinvest its funds back into it. We were able to scale this brand entirely by ourselves because of the way we operate,” Ryan says. He says that he kept overhead as low as possible for the longest time he could so that when it was time to scale, they had the funds to do so without pulling from other sources. “Everything from order fulfillment to scaling we have kept close to us. Either me or one of my employees are the last people to touch an order before it is shipped out. That is how dedicated we are to the brand and its success.”
“WORKFORIT is based on the idea that you can be proud of what you do and what you work for,” Ryan explains. “I love active work and taking pride in my craft and I know others feel that way too so I wanted to create something that celebrates that.” Starting out with principles of hard work and dedication, Ryan has built something that he’s really proud of and wants to share with others. “We put our heart and soul into each order. Finding employees that share that passion is hard. We’ve also struggled to find manufacturers willing to make certain products that we once made in house.”
Ryan and his team’s goal is to not only be one of the top brands in “blue collar” apparel, but any and every faction of life that requires you to work for your results. They’ve been working on a line of gym apparel, and will be moving into trade specific workwear as well soon. They sell apparel ranging from hats, t-shirts, tank tops, crop tops, sweatshirts as well as accessories such as lanyards, key tags. Their number one sellers are their decals. “Those always go really quick once we restock,” he says.
When Ryan started WORKFORIT apparel, it was an attempt to restore pride in blue collar work as well as promote it to the next generation as not only a great career path to get into, but one that allows for unlimited growth potential. His YouTube channel is one of his favorite sources of spreading blue collar work appreciation and insight. “I started a YouTube channel to share my life, career and successes with the world. It’s currently at 342k subscribers. I constantly get messages from people who are either in high school and my videos helped them decide a blue collar career path was for them despite pressure from others, or those who quit their jobs to chase their passion of working with their hands. It’s extremely touching,” Ryan says smiling.
From the beginning of his journey he had about forty-four orders the year WORKFORIT first launched. Now, they are projected to ship out 17,400 orders this year. “We are ranked in the top 2% of online stores that were launched the same time ours was,” he stated.
Ryan emphasizes that hard work is key. “I am really excited for the direction that we are headed as a business and we look forward to scaling again. We continue to have orders pour in and it’s really amazing.”