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Bhaskar Ahuja: The Future of Global Supply Chains is Transparency


Sustainability is something frequently spoken about, labeled, and for a lot of consumers, required. With the unnecessary complexity of global supply chains, a lot of actions slip under the radar and the transparency is lost. Bhaskar Ahuja wants to fix that. As owner of Thestartupbros, Aura Fuchsia, and CEO of Originscale, he has the innovation, and knowledge to find ways to regulate global supply chain problems.  

One of the biggest supply chain issues is knowing the product’s origin. A lot of consumers want to keep halal, kosher, or organic but because a lot of supply chains are outsourced, too complex and geographically diverse, there isn’t a clear way of knowing where a product came from or where it has already been. The quality of products are difficult to qualify. “This leads to disconnected operation, limited visibility into the supply chains, lack of control over processes & suppliers, and this leads to erosion of trust & reputational risk,” Bhaskar informs. This is why he has set out for a change.

Making changes are no easy feat in the business world, especially when the current methods have been so long-ingrained in history. What Bhaskar is trying to do is produce something much different. With his consulting company, TheStartupbros, he helps launch and scale startups. The team at TheStartupbros outsources resources that can help at all stages of a startup. Built by entrepreneurs for entrepreneurs, and in the realm of product development and engineering, TheStartupbros are changing the way business is defined and established.

For new ways of doing business, Bhaskar is revolutionizing the way health and wellness products are sold and produced. Aura Fuchsia is a health and supplement site that only sells traceable, ethical products that are natural. “Aura fuchsia was born out of the idea of bringing natural and traceable products to a life free from artificial ingredients, leaving the world sustainable,” Bhaskar explained. Backed by blockchain technology, Aura Fuchsia utilizes this to keep a traceable record of products. “We use specialized technology that not only traces the origin of the finished product but also traces the end-to-end journey of the product, including its source, ingredients, manufacturing processes, quality assurances, certifications from farm to consumer.” This creates a safer product that is reliable and the highest quality for the best interest of the consumer with the help from Originscale.

Bhasker Ahuja founded Originscale. It is a SaaS (software as a service) platform “intended to bring absolute transparency to the supply chains by digitizing and democratizing critical quality information, enabling humans to make confident choices about what they want to produce and consume, and thereby creating healthy communities.” This service is revolutionary because it puts the power of commerce back into the hands of the consumer and creates D2C connections across countless sources. “Traceability is at the core of the platform and everything else revolves around it. We stitch every single critical operation on the platform and are able to recreate that in a matter of seconds which means businesses have full control of their supply chains and they exactly know what’s happening, when, and where.” 

“They are able to initiate recalls, withdrawals and take corrective actions in real-time,” Bhaskar explains. “This connects the brands’ physical and digital channels, bringing their customers back into their digital channels, enabling them to create direct intimacy with customers. This results in higher customer engagement, less churn, repeat sales, lower cost of acquisition, and increased revenue.” This is nothing short of innovative and resourceful and is changing the way brands are positioned and dedicated to their customers and products. 

Bhaskar Ahuja is revolutionizing global value and supply chains with his software from Originscale. His innovation and expertise is making sure that products and businesses are held to a higher standard. No more blurred ethical lines, inauthenticity, or careless practices because now there is a software that can accomodate transparent, ethical business standards.

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