Daniel Lately Can Hold His Own in the Indie Scene
Daniel Lately is new to the music scene but has created a number of tracks that can compete with the big artists. His vocal range and tone are impressive and his writing creates compelling imagery in “Slideshow”, his new single. “Slideshow” is the creative love child of record producer Roman Putnam, from Midnight Hour Management, Lately’s lyrical prowess, and world class director Dominic Panico. The music video dropped on March 19 and showcases a range of creativity and challenging aspects invoking an apparent artistry.
Lately first connected with Roman Putnam over Instagram and decided to collaborate; they began starting out with acoustic tracks and expanding to more stylistic sounds as the then duo found their footing. The team began to create a following as more people began to hear their tracks and compare them to other record-topping songs. As Lately and Putnam’s lyrical composition improved and gained attention, the quality of their music began to skyrocket.
As Lately continues to reinvent and establish his sound, people can appreciate his adaptability and it could be the key to the cross-generation fan base success. His genre sounds overlap and can draw anyone in from Boomers, Gen Xers, Millennials, and Gen Z. This unification of decades of style and sound creates its own popularity and stand out branding. With his almost cult-like following building across Spotify and Apple Music, his success is rising and bringing forth a refreshing, new vibe to old 80’s synth, dark-horse synth pop, and neo pop sounds. “We are really into The Weeknd and Dua Lipa so if you dig that style of music, you will love where we are going!”
Lately and his team are rightly confident about his future in the industry. “There has never been a better time for an artist to seek their fortunes independently as the pathways toward sustainable success are so varied. There is no clear cut way to “make it” so to speak. It is exciting to be able to control the direction of your music and
brand and shift as you feel appropriate.” Lately is clearly enjoying every bit of this process and it shows in his new music video for “Slideshow”. The artistic development that director Dominic Panico revitalizes is startling and interesting, showing a new side to what the trio truly wants to represent and attract.
Being an independent isn’t always the easiest and it has its challenges, “It is always a challenge to find a niche fanbase that your particular sound caters to,” says Lately, “You have to create fantastic music first, then create a strategic plan to build exposure and
develop the fanbase.” But his confidence is obvious for his goals for the future. Where does he want to be in the future? “At the Grammys, baby!” His view of this level of success is achieved through consistency and diligence, but success to the trio is any relatively difficult long term goal that they have set for themselves being accomplished.
Lately’s writing prose is controversial, delivering compelling imagery and continuing to challenge the status quo. With each release, he sets himself apart from other heavy hitters in his genre and his edgy sound is pulling a passionate cult following. Lately moved to the United States from India at a young age, and has developed an intricate guitar style which blends blues, rock, and neo soul elements.
His arrival to the scene is neither too early, nor late. In battle between the generational gaps between music and style, he has managed to combine the best of those worlds into an attractive musical vat. His creativity is apparent and fans are looking forward to more releases in the future.